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    Wednesday, April 14, 2004

    Search engines: All the cool kids are doin' it

    This week, NPR is reporting on the search engine wars that are quickly escalating. Google is clearly the leader right now, but they have some strong competition with Yahoo! and Microsoft gearing up for battle. Everyone's scrambling to get a piece of the advertising pie. Case in point, Amazon jumps into the fray with today. I think it'll eventually come down to Google vs. Teoma in a battle of technological wits. It's been said that advertising within the context of search engines (most notably Google's model) is producing more revenue faster than any other online advertising strategy.

    Maybe it's time to think about my own personal engine: McGoogle. Ack! The domain's already used for a movie about a burnt-out ninja.