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    Thursday, June 24, 2004

    Corporate colors: co-exist cleanly or clash catastrophically?

    I'm in the midst of a client's web design project and I'm trying to find additional complementary colors that can coincide with their corporate brand. I have no formal training in graphic design -- no color theory to fall back on, and no talent to "eyeball" the best colors.

    Cue the Color Calculator. This handy tool got me out of a jam and has a unique take on the classic color wheel that we all learned in elementary school. You can choose from a few different geometric shapes (square, rectangle, triangle, etc.) to overlay onto the color wheel. The intersecting points will give you the best color combinations. You can then dump the values (your choice of RGB, CMYK, or hexadecimal) right onto your clipboard for quick exporting.

    In addition to the Color Calculator, Master New Media has three alternative color theory tools to explore. You'll be matching colors like a big kid in no time.