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    Tuesday, September 14, 2004

    Avant-garde home furnishings

    Now that IKEA has inundated New Haven, the television commercials for their home furnishings have become relentless. IKEA is spinning their new "It's Time" ad campaigns in an attempt to redefine how the public views their products. Rather than showcase rooms full of brightly colored plastic jetset chairs and blondewood armoires spilling over with swedish meatballs and lingonberry, the commercials feature more traditional combinations of country home bedding and sophisticated furniture for the less adventurous.

    Whatever. If IKEA can no longer be relied on for far-out furniture, then look no further than Mocoloco for the next avant-garde home decorating item, like Algue or Tak. Redefining the conversation piece.

    [EDIT: Better yet - Turn your house plants into speakers.]