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Muxtape 2

"When New York Was New York"

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Roberto Bolaño, The Savage Detectives


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Moment of Zen (inspired by Tim's Koans)

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    Wednesday, December 21, 2005


    By a show of hands, who here knows about Dial-A-Mattress? They've been around forever, yet I've never been able to understand the marketing campaign for their phone number: 1-800-M-A-T-T-R-E-S - leave the last 'S' off for savings!

    If that were the case, then you wouldn't get the savings, right? You leave off the last 'S' for savings = no savings. Hm.

    If I had to write the jingle, I'd say: 1-800-M-A-T-T-R-E-S-S-S-S - pile on the 'S's for savings, yo! And I'd also say 'yo' to connect with today's youth.