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    Sunday, May 07, 2006

    It's all about the Hamiltons, baby

    The April 24th issue of the New Yorker had an interesting article entitled "Getting There: The Science of Driving Directions." The author Nick Paumgarten shared his insight on navigation devices and explained the current state of mapping technology. But what I think was the real reason for writing the article was to get some of SNL's "Lazy Sunday" skit in print. In discussing the two major companies that provide geographical data to web sites, car manufacturers, and gizmo-makers, he says:

    The clients differ mainly in how they choose to present the data. This allows civilians to have preferences. For example, in the recent "Saturday Night Live" mock-rap video "Lazy Sunday" two guys seeking "the dopest route" from the West Village to the Upper West Side consider using Yahoo! Maps:

    "I prefer MapQuest!"
    "That's a good one, too."
    "Google Maps is the best."
    "True dat."
    "Double true!"

    Thanks for that.